However it was a surprise. Essentially, for most it was not that easy to answer, but they came up with interesting viewpoints, and interesting brands, Iwouldn´t have considered myself as being WOW - O some of the usual suspects are still there, but there were as well some surprises! OK, so here is number one:
(1) Simon - an englishman in Bayreuth
Me: What´s your WOW brand?
He: Apple, full stop.
Me: Why?
He: They got the balance exactly right between pricing and product, basically the product is just a perfect product.
It´s the way how they promote their company and products, I mean if you ask a techhead if it´s the best he can think of, he´ll find sth that´s not perfect, but in the end hey, it´s not the point….they understand their consumers, and therefore people in the end are willing to pay the price.
Offer is high quality and fulfils as well as generates consumer needs; they seem to have good insights and a well managed innovation pipeline, if you look at the generations of their product lines. They convince consumers and in the same time learn from them.
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