The Munich girls

(3) Bianka - Munich

When I asked Bianka – a mid thirties Munich girl – she looked at me in a way as if asking, what question is this? But then thinking about it, she came up quickly with Tiffany´s and Basic, which are fundamentally different in themselves.

Tiffany´s for her is about style, but in a classical meaning, in terms of timeless beauty. When she thinks about Tiffany´s she sees the famous picture of Audrey Hepburn (Breakfast at Tiffany´s) and this translates 100% her feelings about the brand. And this for is true since she´s a child.

Basic on the other hand is an organic supermarket chain, which she trusts. The offers in the stores are simply fantastic, she´s got the feeling that they are honest and of superior quality and they as a supermarket chain take care about their consumers, the environment and everything else.

So, she feels she´s doing something good for her without leaving those big and bad footprints on society / environment etc…

 

(4) Munich Girl - anonymous

Now this is a short story and another Munich girl, I spoke to in the city centre. She was the quickest one in responding. “Prada!”.

They are simply the best because of stylishness. They seem to get products out all the time that completely suit her. She says she never had seen anything in Prada that she didn´t like.

Asked about the difference to other brands like Gucci / D&G etc… she said, it´s not comparable as Prada simply get it right, whereas the others are obviously not (although they offer from time to time good things as well).

For me - if I was working for Prada - she would be a WOW consumer!