(2) Matthias - a German from Bayreuth
Lego is a brand that he uses / admires since childhood. It is basically still something he does on regular basis. For him it´s the combination of creativity, playing and with that a good possibility to escape the day to day stress from work / family etc…
He´s got a room in his house dedicated to LEGO, which is my island of privacy.
On the question why it is LEGO and not another equivalent brand, he couldn´t really fully explain it and was rather surprised that he could not do so. “Interesting question, I haven´t thought about it up to now….well I believe it´s what I grew up with and it´s simply a deeply evolved friendship between the brand and myself.”
Lego for me is a timeless brand that is passed from generation to generation. I played with lego and now my daughter is also a lego user....what I like about lego is that they have remained relevant to consumers over the years.
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